A focused cohort program that gives early-stage water technology founders the commercial clarity they need before they waste six months on the wrong positioning.
Bring This to Your Cohort →Brilliant technical founders who can explain their technology to an engineer in 30 seconds but can't explain the business value to a utility procurement officer in 30 minutes.
Generic positioning that sounds like every other "AI-powered" or "smart water" company. No differentiation in the buyer's mind.
Months of conference attendance and pilot conversations with no clear messaging framework, no buyer persona definition, and no competitive positioning to reference.
A messaging canvas that translates technical capability into buyer language — specific to their market segment, buyer persona, and competitive landscape.
A clear 90-day GTM priority map: what to do first, what to defer, and why.
A positioning assessment that identifies the one or two angles where their technology has a credible commercial delta — and the language their team deploys across pitches, decks, and sales conversations.
A working framework their team operates from — the messaging canvas, buyer persona, and 90-day GTM map become the foundation for 3–6 months of post-cohort momentum.
Six deliverables that form a reusable working framework.
Where does the technology sit in the market? Who are the actual competitors? What's the commercial delta — the gap between current positioning and where the right GTM could take the founder?
Who buys this? Not "utilities" — the specific person, their title, their pain, their procurement process, and what they need to hear to take the next step.
One page that captures the value proposition, key messages by audience, proof points, and the language framework the team uses from website to pitch deck to sales call.
How the technology is positioned relative to the 3–5 companies a buyer would also consider. Not a SWOT — a practical assessment of where it wins and where it doesn't.
The three things to focus on in the next quarter, in priority order, with the rationale for each. Designed to prevent the "we need to do everything" paralysis.
Two cohort-wide sessions where founders learn from each other's positioning challenges. Cross-pollination that doesn't happen in 1:1 coaching.
Imagine H2O, BlueTech Research, Elemental Excelerator, The Water Council, and similar programs that invest in water technology startups and need their cohort companies to develop commercial traction faster.
SWAN, WEFTEC, BlueTech Forum, and other water industry events looking to offer pre-conference workshops or startup track programming that delivers tangible GTM value.
Water technology spinouts from research institutions that have proven science but no commercial language, no buyer understanding, and no GTM plan.
Funds with water-tech portfolio companies that would benefit from GTM acceleration — offered as a value-add to your founders, funded by the GP.
The cohort deliverables are designed to stand on their own. Many founders will leave with enough clarity to execute for 3–6 months. For those who need ongoing support:
Strategic diagnostic, messaging canvas, 90-day plan. Complete deliverable.
Foundational positioning that surfaces what's compelling in their tech — messaging canvas, value proposition, buyer persona, competitive positioning. From $5,000.
Their go-to-market engine, built and activated — positioning, sales enablement, content strategy, demand gen campaigns. From $8,000/mo.
Series B+ founders may move directly into Fractional Leadership engagement. Defined-scope projects fit Project Ownership (from $20K).
Patrick brings an engineering foundation (civil/environmental) combined with a decade of go-to-market strategy and execution in water technology. He's worked across the sector — from pipe inspection AI to utility digital transformation — and understands both the technology and the buyer.
His advisory practice focuses on the specific problem most water-tech founders face: they've built something genuinely valuable but can't articulate why a utility should buy it, how it's different from the three other companies saying similar things, or what their first twelve months of commercial motion should look like.
The cohort program distills the same diagnostic framework he uses with individual clients into a format that serves earlier-stage founders at an accessible price point — while creating the peer learning dynamic that only happens in a group setting.
Let's discuss how this fits your cohort, your timeline, and your founders' needs.
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