I work with water-tech founders to find the compelling buried in the technical reality — and put it into a system your team and your AI agents can run, so you turn your technology into pipeline.
Patrick Bonk, P.Eng., M.Eng., B.Eng.
Book a Free Strategy CallThree patterns that quietly cost water-tech founders runway, time, and pipeline.
A full-time GTM hire costs $150-225K loaded. Most early-stage water tech companies can't justify that — and a bad hire burns 6+ months of runway.
Average time-to-fill for go-to-market roles. That's nearly two quarters of stalled positioning, messaging gaps, and missed market windows.
Without strategic go-to-market, your technology story doesn't land with utility buyers, ESPs, or municipal decision-makers. Pipeline stalls.
Four engagement shapes — pick the one that fits your stage.
Foundational positioning that surfaces what’s compelling in your tech — messaging canvas, value proposition, buyer persona, competitive positioning. Strategic clarity in days, not months.
Start a Sprint →Your go-to-market engine, built and activated — positioning, sales enablement, content strategy, demand gen campaigns, launch playbooks. Everything you need to build pipeline.
Build Your GTM →Embedded GTM leadership at sustained scale — strategic direction, team development, campaign and pipeline oversight, board-level reporting, GTM evolution as you scale. Senior leadership without the full-time hire.
Explore Leadership →End-to-end ownership of an entire project or program: defined scope, the named outcome shipped, what’s built — your team owns from here.
Define a Project →Working with water-tech founders? Enroll them in the Water Tech GTM Foundations cohort →
The system your team and AI agents will run together — built during the engagement, your team owns from here.
| Capability | Traditional GTM | AI-Powered GTM |
|---|---|---|
| Case Study Production | 2-3 weeks | 2-3 days |
| Competitive Intelligence | Monthly manual | Always-on automated |
| Sales Collateral | Weeks | Same-day response |
| Campaign Content | 1-2 assets/week | 5-10 assets/week |
| Market Research | Weeks of work | Hours of synthesis |
| Reporting & Dashboards | Manual spreadsheets | Automated dashboards |
| Knowledge Transfer | Tribal knowledge leaves | Documented frameworks your team keeps |
AI-powered market research, competitive analysis, and buyer intelligence — synthesized in hours, not weeks.
Professional deliverables — messaging canvases, battle cards, case studies — produced with the depth of senior-operator judgment at 3-5x the speed of traditional GTM workflows.
Frameworks, templates, and systems designed so your team can maintain momentum long after the engagement wraps.
Every engagement builds an AI-native operating layer your team keeps running — water-technology context loaded, GTM workflows scaffolded, judgment encoded for your team and your AI agents to extend.
Patrick's strategic product marketing and go-to-market leadership working with the product team ensured the successful on-schedule launch of Info360 Plant, driving a $1.5M pipeline within 6-months. His ability to translate complex technical concepts into compelling market narratives significantly accelerated pipeline development.
Mike Pennell — Former Head of AI, Autodesk Water
Campaign Highlights
Trusted by
I'm an environmental engineer turned go-to-market practitioner who has spent years inside the water technology industry — not advising it from the outside, but building and launching the products that utilities actually use. At Autodesk and Innovyze, I ran the full GTM stack: campaign strategy, product launches, landing pages, ebooks, infographics, product videos, sales enablement, blog content, product center pages, conference presentations, and published technical research.
That range matters. It means when we work together, you're not getting a messaging specialist who hands off to a designer, a videographer, and a content writer. You're getting a single senior operator who delivers across the entire go-to-market surface — positioning through pipeline.
As SWAN APAC Co-Chair, a published author of 9 peer-reviewed technical papers, and a conference speaker at Autodesk University, SIWW, and SWAN Forum, I'm embedded in the water industry network your startup needs access to.
Speaks engineer language — trusted by technical buyers
Connected to utility executives and water industry leaders
9 technical papers on digital twins, operational analytics & water networks
Campaigns, videos, content, enablement, launches — one operator, full coverage
"A good chiropractor never wants to see you again."
I build your team's capabilities so you won't need me forever. That's not a weakness of the model. It's the entire point. My goal is to surface what's compelling in your technology, build the go-to-market around it, and hand off a system that compounds with your team from there.
No-obligation consultation to understand your challenges and goals
Experience the work firsthand with a focused messaging sprint
Choose Foundation Sprint, GTM Build, Fractional Leadership, or Project Ownership
Don't let another quarter pass without strategic GTM leadership.
Engagements start at $5,000
Foundation Sprints from $5K · GTM Builds from $8K/mo · Leadership from $12K/mo · Project Ownership from $20K